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The client needed a new logo for this newly-patented innovative product which adds low-voltage lighting and drip-irrigation to hanging baskets and gardening products. The client was having a hard time marketing the product, so we recommended a new name and new "friendlier" identity campaign to create more emotional responses & memory triggers from the buyers. The client felt the lighting part of the product was most dominant feature that all his products had in common, so he chose "Lighted Garden" as the new parent company.
Together, we created a hierarchal strategy for branding purposes. We kept the "i3 planters" part of the logo with the "Lighted Garden" as the parent brand. This allows new products of all sorts to be marketed under it inline with the i3 products so "Lighted Garden" is the new umbrella.
Vibrant and full of energy, this logo design is geared for the female decision-maker and gardener. Colors are passionate and energetic while the design adds a professional and distinctive mark for the growing brand.
The client raves "This is truly inspirational work! You REALLY GET IT. I am so proud of your concept, it far exceeds my expectations!"
Other portfolio pieces for Logo Design:
Identity System Design Portfolio
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